Ties that do not bind - MORTEN LUNDAL

January 22, 2008

DiGi.Com CEO shares his thoughts on the necktie. According to him, it suggests formalism and hierachy which is not good for the business or the individual. 

I THINK the day will come when a boy will see a picture from our days and point to the tie and ask his daddy (or mommy), “What is that?”  

The parent will answer something like this: “It’s a clothing habit that was prevalent for 200 years or so, especially for men in politics and business.  

 
Morten Lundal thinks that the necktie symbolises an artificial distance between individuals
It disappeared as organisations and leaders started to question all basic fundamentals of their own framework, including their dress code.”  

We might not see this happen in our lifetime - some changes take time - but I do predict that most of those living after us will not use the tie. 

It’s interesting to take an “outside looking in” view on a typical business meeting. Mostly middle-aged men are sitting around a table, armed with mobile phones, papers and cups of coffee. Under each chin hangs this piece of textile - a two-ft-long narrow piece of cloth, woven or knitted. A bit strange, isn’t it? 

The first few thousand years, human beings did pretty well without using a tie. I guess people thought about “purpose” when they chose to dress in the morning.  

A textile under the chin does not provide warmth, nor does it hide some very essential body part. 

While the history of ties can be traced back to the first emperor of China, the tie as we now know it appeared along with the industrial revolution in the late 1800s.  

By the 1920s, the tie in various derivatives spread across the western world and beyond, to a large extent driven by British gentlemen who used the tie as one way of visually distinguishing themselves from ? well, from non-gentlemen, so to speak.  

And at some point, the tie became defined as “normal” for certain social settings and situations, and here we are, most of us taking it for granted without question. 

In the last 50 years, the tie has gone through many turbulent changes. The salaried corporate man is actually a rather new invention and the uniform chosen for the white-collar worker was just that, white shirt and the mentioned tie.  

In the 50s, most men in “real jobs” wore ties, even at home for dinner and during weekends. 

Then the Sergeant Pepper generation challenged everything, including the tie. And throughout the 80s and 90s, the tie went through both strong following and equally strong anti-sentiment, symbolising a great debate regarding conformity, expectation and self-expression. 

The IT generation raised the novel idea that what you thought was important, not how you looked. Since that view often was followed by a booming share price, it was seen as a plausible alternative thesis. 

Businesses then invented the weird concept of “casual Friday.” Casual Fridays became just as uniformed as the other four days of the week, but now the uniform was “casual.”  

Normally, casual clothing should mean whatever you feel comfortable in, but the human need to not differentiate from peer group norms struck again and the definition of what was “casual” became as tight as the suit.  

People look to their leaders for signals and direction. Words are powerful, but examples speak more strongly. I never wear a tie in the office, and that does say something to everyone in our company of who we want to be. Always wearing a tie says something; never wearing a tie says something else.  

“Why spend time on the role of the tie?” you might now understandably ask. Well, to me a tie symbolises two things. First, it symbolises an artificial distance we create between individuals and also between people’s home and work-lives.  

We take on a certain persona when we leave for work. Not only do we dress differently for rather hard-to-understand reasons, but we also talk differently, behave differently, and think differently than we do as “private people.”  

A tie suggests formalism and a reliance on hierarchy that I don’t think is good for either the business or for the individual.  

It also symbolises a thoughtlessness - a failure to challenge the most basic current assumptions. We simply take on (literally around our necks, in this case) something previously defined as “normal”, never taking the time to re-think its relevance to us (or to our customers, our employees, our societies?) today. 

Is that so important? Well, not in itself, but it is interesting that we human beings living today take so for granted a thing that is so temporary.  

There are a number of elements in life that we take for granted which are not so obvious when you actually think about them.  

Look around. What do you and other people take for granted, and which of these assumptions could you change that will lead to at least a slight improvement in quality of life.  

If you find some of those, like the tie (it is rather uncomfortable, isn’t it?), maybe they are worthwhile studying further. Life’s bigger inventions and also businesses’ smaller innovations come from challenging existing beliefs. What do you want to challenge today? 

As always, I would look for your comments, questions and views at my email, mindset@digi.com.my

How do you ‘really’ test drive a car?

January 13, 2008

This question didn’t come across my mind & I’ve never really thought about it before, until…

The sweet car sales personnel commented i was TOO GENTLE with the car while test driving; On my mind, I guess I was driving the car like a new car, like my own new car, not stressing it any little bit at all. LOL! no wonder~

But, back to the question of how do you really test drive a car, I guess I really need to look it up with uncle google. In case you’re wondering which cars I was test driving, yeps, not one, but two actually, which are none other than the new toyota vios & the so so new honda city.

Managing Mindset - MORTEN LUNDAL

January 7, 2008

Management demystified

This is the first of a fortnightly column where the DiGi.Com Bhd CEO will explore some of the most established truths of business life. 

YOU have heard about him and read about him, yes, maybe even seen him. He is everywhere.  

He – always a man – smiles at you from book covers, he presents with confidence at a conference and appears in glossy business magazines and newspapers. He is most likely American, around 50, married, with two or three kids. 

He might not be the Master of the Universe, but at least he is a CEO of the Moment. He holds a very visible job and he has done something right. He is portrayed in interviews where the journalist, clearly in awe, is asking, “How do you do it all?” 

The CEO may be a subject for a business school case. The professor thinks he has identified the formula behind the success, and wide-open minds sit in the classroom and take it all in: the vision, the strategy and the flawless execution.  

The students take it as semi-divine truths and are eagerly looking forward to leaving school to apply it all. The CEO stares at you from attractive book covers at the airport or in your favourite bookstore in town, teeth always surprisingly white.  

You’ll likely find titles like 7 Ways to Huge Success, 8 Ways to Lead, 9 Ways of Winning, 10 Ways to Be Rich and so on. They tend to display supreme, unchallenged confidence combined with colourful examples of companies which have followed just that prescribed way and then spectacularly succeeded.  

This is the eternal search for the business formula (and CEO) that will all but guarantee success. That basically sums up most business research, business school cases, management consultants’ justification for their advice and management books. They all look for correlation between action and success, and they all claim to have found it! 

The only slight problem is, none of these are really close to any universal truth, nor are these very trustworthy recipes for your own efforts. Such “truths” should be like milk, stamped with a “best-before” date. There are countless examples of business heroes on the front page of Fortune who are the following year’s outcasts – Enron’s glamorous previous CEO just happens to be the most prominent of them.  

And the business cases also get tired quickly. Throughout the 90s, computer giant Dell was used as the “business redefinition” example for all management consultants and students.  

I guess right now it is the case for “how a previous advantage turns against you”. Dell’s CEO said many years ago that if he was CEO of Apple, he would close shop and return the money to the shareholders. Look who’s laughing now.  

The world has throughout times always been receptive to illusions, and the business world has more than its fair share of them. All history shows that business formulas for success get dated rather quickly, but the audience still seems to fully believe it in that moment.  

I recently shared some of these simple thoughts with the Senior Business Editor of The Star. I’m not sure if she was intrigued or shocked, but either way, she invited me to write a column. I played hard to get for a few seconds before I quickly accepted.  

Why? I have had three (mostly unfulfilled) dreams in my life. When I was a teenager, I wanted to be a pilot, and I did take a pilot licence while living in the US, exploring the northern east coast from the air.  

I wanted to become a musician, and at least I have a guitar. And I also wanted to be a writer, and here you are, reading my words. So, maybe my three dreams are still just that – dreams – but at least I have lived out a micro version of them.  

What I will aim to do in these articles is to try to unmask some of the hype and illusion surrounding management, point to some of the vast dysfunctionality so prevalent in modern business life and also dare to give my own two cents’ worth of advice to the reader.  

I will try to avoid management jargon, lingua and slogans, and I will try hard to not give you the five-step roadmap to anything.  

In the space of this column, I will explore some of the most established truths of business life, hopefully challenging some of the assumptions we all live and work in, all-too-often unaware.  

I will travel into many broad and narrow topics and, hopefully, some will end up with a slightly renewed perspective on business life and maybe even some aspects of life in general.  

Full disclosure: I am Norwegian and I am the CEO of DiGi.Com Bhd. Having the privilege of being an expatriate in Malaysia gives me, maybe, a unique opportunity to look with fresh and open eyes at some of the existing organisational mindset in this country.  

And you must allow me to use my experience from DiGi now and then in my writing, as that company is such an interesting, ongoing experiment of new ways of working in what used to be a very traditional company.  

I don’t have a PhD and I won’t give you a lot of numbers showing correlation between a leader’s actions and business results.  

I won’t give you endless anecdotes of business and examples of actions supporting any theory because I don’t support a particular theory.  

I just want to share with you my personal views and experiences, and, maybe even more, ask some key questions.  

And yes, I do write this myself. It is me pounding my keyboard … this is not written by some hardworking soul in the corporate communications department. 

I aim to make this a fortnightly column. It will last until The Star throws me out or I run out of ideas. So, we’ll see.  

I hope you’ll look for this space in the paper every alternate Monday, and I also hope some of you will send me comments, questions and views.