[ The Opportunist ] by Niger Lim

Fundsupermart.com is in the Country!

KUALA LUMPUR: The launch of Malaysia’s first online unit trust portal, Fundsupermart.com is set to revolutionise the local investing scene by providing investors convenience, greater accessibility and a cost-effective avenue.

The one-stop unit trust investing site was launched today by its holdings company iFAST Capital Sdn Bhd, the Malaysian arm of Singapore-based iFAST Corporation Pte Ltd. iFAST Corporation is one of the fastest growing financial services company in the region with headquarters in Singapore and offices in Hong Kong, Malaysia and India. 

Speaking at the launch of Fundsupermart.com, its iFAST Corporation Chief Executive Officer Lim Chung Chun described the website as an online fund distribution channel for the mass market to invest in unit trusts. 

“It is uniquely different as a one-stop portal where you can access a diverse range of unit trusts from various fund houses as well as information that helps investors to make profitable investments,” Lim said.

Lim also said that the launch of Fundsupermart.com heralds a new beginning for the financial industry as this service is expected to propel the advancement of the industry and bring a renewed degree of sophistication to investors for unit trust investment.   

“We offer the necessary information and tools to empower them with the knowledge to make their own choices. Fundsupermart.com is rich in content and investors are encouraged to make independent decisions based on the provided information,” added Lim.

Positioned as the country’s premier unit trust portal, Fundsupermart.com offers an environment of not only unit trust transactional services, but also a wide range of services including market views, research articles and recommendations from a dedicated in-house research and editorial team as well as fund analysis tools. Through Fundsupermart.com, investors are able to manage their funds and make well-informed decisions.

Meanwhile, Fundsupermart.com General Manager Wong Sui Jau, who was also present at the launch, commented that although the concept of online shopping for unit trusts is relatively new in Malaysia, there will be an acceptance by investors.

“We feel that the Malaysian financial market is matured enough to accept this new service as online shopping has gained a huge following over the years. Also, this service is well received in neighbouring markets such as Singapore and Hong Kong and we are confident Malaysia will thread in the same direction.

In addition, the cost savings we can obtain from not having to sustain many branches can be passed on to investors in the form of substantially lower sales charges when buying unit trusts online. Our sales charges are at 2% or lower. The convenience, lower cost, and detailed information that you can enjoy via investing online makes it the wave of the future and our arrival here heralds the start of that wave,” said Wong.

The event also witnesses the launch OSK-UOB Cash Management fund. This fund, exclusively distributed by Fundsupermart.com invests strictly into RM fixed deposits. It allows investors to park their money while transacting unit trusts and Is targeted to give a higher return than bank savings accounts.